Topic : Standby Buttons
Audience : Office workers, large business places
Message : 'Cut Out' standby! TURN OFF!
Format : Direct mail, Poster & Billboard
I wanted to create a fun way of turning off appliances left on in large office spaces.
I came up with the idea of a 'Power Smile.' Using the power button symbol I changed it into a face. The receiver of the direct mail would literally 'cut out' the reminder and place it on the corner of the appliance using the instructions provided. Simple & fun that would look cool in an office environment.
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